Krongaard AG


Human Resources


Berlin, Hamburg, Stuttgart, Frankfurt, Düsseldorf, Munich, Germany


Brand Extension


Employer Branding

Works – Branding

It is working with high professionals when a HR company wants to win more young talents in a competitive market for their own offices. Krongaard, a joint stock company with a portfolio over 20.000 experts, briefed us to build an employer brand on top of their existing image. Our creative concept had to base on the popular brand identity of Krongaard, but also be wild enough to fit to the next generation of professionals. From deep talks with gen z to beer pong with the senior consultant we spent time and love to understand wishes and needs to not just make it good, but make it better. We designed the fine balance between destroying the known and creating the new without losing roots.


  • Creative concept

  • Claim

  • Corporate Design

  • Brand Manual

  • Content Creation

  • Copywriting

  • Art Direction at people shooting

  • Social Media Design

  • Social Media Concept

  • Social Media Campaign

Exclusively working for rockstars.